Taking one honest look at your numbers—your actual, unvarnished data—is the single most transformative thing you can do for your studio this January.
In the longarm quilting world, we are often masters of the "felt sense." We feel when the tension is slightly off by the look and feel of the stitches. We feel the deadline looming by the tightness in our shoulders. We feel like we’ve had a "busy" month because the studio floor is covered in thread snippets and batting trimmings.
But in business, a "felt sense" is a dangerous foundation. You can feel busy while actually losing money. You can feel successful while heading straight for burnout. If you want to move from being a hobbyist with a longarm to a professional creative entrepreneur, you have to trade your feelings for a snapshot.
Taking one honest look at your numbers—your actual, unvarnished data—is the single most transformative thing you can do for your studio this January. Here is why one snapshot changes everything.

When we don't track our numbers, every slow month feels like a personal failure. We worry that our work isn't good enough or that the market has dried up. However, when you look at a Revenue & Stitch-Rate Tracker, you stop seeing "failure" and start seeing "data."
A snapshot might reveal that your revenue was lower in February, but your Net Profit Margin was actually higher because you took on three high-end custom quilts instead of twenty low-margin edge-to-edge projects. Suddenly, the "slow month" wasn't a failure; it was a strategic choice in technical mastery. Data replaces the emotional roller coaster with professional clarity.
Most longarmers are leaking money in places they never think to look. Without a snapshot, these leaks are invisible. By using a tool like the Revenue & Stitch-Rate Tracker, you can identify the four most common leaks:
One snapshot shows you exactly where your time is disappearing. It gives you the "permission" you need to start charging for your expertise and the mechanical challenges you solve on the frame.
The most important number in your snapshot is your Stitch-Rate Efficiency. This isn't just about what you charge per square inch; it’s about what you earn for every hour the machine is running.
If your snapshot shows a Stitch-Rate of $25/hour, but your goal is $60/hour, you now have a roadmap. You don't need to "work harder"; you need to look at your Operational Excellence Modules. Is your machine downtime too high? Is your intake process failing to catch "red flag" quilts that slow you down? A low Stitch-Rate is a diagnostic tool that tells you exactly which SOP (Standard Operating Procedure) needs to be fixed.
Should you buy that new computerized quilting system? Should you invest in a wholesale batting contract? Should you hire an assistant to handle the trimming and binding?
If you are guessing, these decisions are terrifying. If you have a snapshot, they are simple math. If your data shows that you are spending 10 hours a week trimming quilts and your Stitch-Rate on the frame is $80/hour, the math tells you that hiring someone to trim for $20/hour will actually make you $600 more a week.
Clarity creates the confidence to grow.

The reason most people avoid their numbers is that they are afraid of what they will find. But an honest snapshot isn't a judgment; it’s a Professional Blueprint.
This January, we are challenging every longarmer to stop "quilting in the dark." Our Professional Longarm Operational Blueprint includes the interactive Revenue & Stitch-Rate Tracker and the End-of-Year Business Review to help you capture this snapshot with ease.
When you see your business clearly, you can lead it effectively. Stop guessing your worth and start measuring your mastery.
Download the Professional Longarm Operational Blueprint here and take the snapshot that will change your 2026 forever.
Gold Members:
This valuable tool is now available to you as a benefit of your membership. Please check your community where it is a pinned post for you to access NOW.
Don't forget you can also use the video search guide with keywords to find where we discuss any topic each month since Oct 2020.
Check out your Bonus Resources course to find premade helpful customer handouts that you can brand with your own business logo and information.

Have you joined our community here on Academy or on the FREE Facebook Group for IQ owners? Click on the Facebook icon to join in and see all the amazing designs that everyone has come up with already, building on what they have learned inside this membership. If you are a paid member of IQ Summit or the Gold Members group then we also have a private community inside this platform as well. You can find the link on the top of this page to explore the community you are enrolled in here.
Would you like to have more information at your fingertips to help you with your Longarm Business?
Then head on over to check out the Resources I’ve prepared for you. A really valuable article with a downloadable pdf is a Longarm troubleshooting checklist that everyone should print and use when having machine issues!
We discuss many relevant topics in our monthly live Q & A sessions where we all learn something new and useful each time. From these, courses and articles are created, to build out our library of resources for members to find and utilise when needed.
Then join us in the Gold Member Group of Machine Quilting Academy. If you are already a paying member of IQ Summit then contact me for a special discount voucher to sign up to this service.